Marketing Fundamentals Assessment

  • $10.00

The Marketing Fundamentals assessment is aimed at assessing the skill level of the assessment taker in identifying marketing strategies, applying pricing, setting plans, conducting research as well as creating promotions. This assessment is appropriate to administer to entry level marketing personnel.

Assessments for Business Writing, Internet Research and Project Management Fundamentals are also available.

Number of questions 46
Test format Multiple-Choice
Time to complete Varies by skill
Topics covered Place
Tasks tested Brand
Business to Business Marketing
Competitive Intelligence
Demographic Segmentations
Developing a Direct Response
Discontinuation of a Product
Distribution Channels
Driving the Plan
Effects of Pricing
Examples of Direct Response
Four Components of Marketing
Identifying a Medium
Identifying Opportunities
Identifying Products Legally
Identifying the Price Leader
Illegal Pricing
Implementing the Marketing Plan
Increasing Market Penetration
Managing Distribution Channels
Market Segmentation
Market Share
Market Testing
Nondurable Goods
Planning within Budget
Post Marketing Plan
Primary and Secondary Data
Primary Research
Product Availability
Product Life Cycle
Promotional Mix
Purpose of Marketing
Quantitative and Qualitative Data
Return on Investment (ROI)
Setting the Plan
Setting the Price
Trade Shows
Type of Channels
Type of Goods
Types of Promotions
Understanding the Marketing Plan
Use of a Retainer
Supported languages ๐Ÿ‡บ๐Ÿ‡ธ English (en_US)